315 N Division Street,
Traverse City, MI   49684
(231) 946-2200


What is Tinnitus? Tinnitus is the perception of sound in one or both ears, or in the head when no external sound is present.  It is often described as “ringing in the ears” but can also be described as hissing, buzzing, roaring, chirping, whistling, or clicking.  Tinnitus is often a symptom associated with hearing loss but can also be present with no measurable hearing deficit.  In the United States more than 50 million people experience tinnitus to some degree.

Common Causes of Tinnitus:       

Noise exposure – both work related and/or recreational

Ototoxicity – side effect of certain medications and dosages

Head and neck trauma – other symptoms include headaches, vertigo, and memory loss

Certain types of tumors

Certain other medical disorders such as Meniere’s disease, Lyme disease,

Cardiovascular disease, fibromyalgia, and thyroid disease

Wax build up

Jaw misalignment

Abnormal blood flow, irregularities in brain structure and brain tumors


Management of Tinnitus

While there is no cure for tinnitus, there are many proven management strategies to help those who live with tinnitus. Central to many tinnitus management strategies is the use of sound. Known as sound therapy or sound enrichment, sound is used in a therapeutic way to shift attention away from the tinnitus. By giving you access to more sound, hearing aids serve as an effective approach for managing tinnitus.

Demo Tinnitus Management 

Family Hearing Care offers a remarkable program that lets you try tinnitus management before you make a purchase. Come in for an evaluation, and go home with trial hearing aids precisely programmed help treat your tinnitus or hearing loss. At the end of the trial period, you decide if the therapy is beneficial. If so, you can move forward with a purchase. If not, walk away and owe absolutely nothing. Tinnitus can be debilitating so don’t settle for “just live with it.”

Scams, Snake Oils and Smoke & Mirrors

Unfortunately, people suffering from tinnitus may become victims of scams. There is no shortage of “natural cures, remedies, and magic potions,” which allege to cure tinnitus.  yet few claims, if any, are substantiated or legitimate.

Recommendations if you or some you love suffers from Tinnitus 

Consult with your Audiologist, Primary Physician or an Ear Nose and Throat (ENT) Physician as to medical conditions and medications.  While its estimated that 50 million people in the United States have chronic tinnitus, the symptoms are individual to each person.



We are Family Hearing Care with over 60 years of combined experience treating hearing loss and providing hearing care.